French Revolution- Reign of Terror - 1140 Words

AIMS AND ACHIEVEMENTS OF THE MAIN REVOLUNTIONARY GROUPS DURING THE REIGN OF TERROR 1793-1794. The period of the Reign of Terror, September 1793- July 1794, resulted in significant political and social changes in France. The National Convention and Committee of Public Safety declared the law of suspects, ‘terror’ measures as acceptable and a necessary means for the government. The purpose was to eradicate France of enemies of the revolution and to protect the country from foreign invaders. Over the course of nine months, seventeen thousand people were guillotined. This set the course for change and continuity with the struggle for control between the interactions of groups in France. The results that the Reign of Terror had on Europe†¦show more content†¦During the months of terror society came to reflect more narrowly the ideology of those in power, that a man’s status being dependant on his political loyalty and his civic worth with the payment of taxes, service with the National guard, or his political involvement. During the reign of terror, the Jacobins were also setting pathways for a better future for France. Robespierre influenced the Jacobins of what his beliefs were and that any decisions would be reasonable for France during the reign of terror. The ideology of this group was for fairer rights of the poorer people. Although there was much blood shed, outcomes from the reign of terror helped influence a belief that the nation was not a group of royal subjects, but a society of equal citizens. During the reign of terror there were a number of policies that were created. This included the Jacobin’s education policy, which envisaged a system of free, compulsory education for all children between the ages of six to thirteen. The curriculum emphasized patriotism and republic virtues, linguistic uniformity, and the simplification of formal French and also physical activity, all of which is used in modern day France. BIBLIOGRAPHY Forrest, A. 1995, The French Revolution, Blackwell Publishing, UnitedShow MoreRelatedThe French Revolution And The Reign Of Terror2165 Words   |  9 Pagespolitician and intellectual. So people adapting to the idea lead up to the French revolution. During the Enlightenment they was a reinforcement on the political conflict between the monarchy and the nobility. The nobility are the people who belonged to the noble family, and the monarchy are people in the throne (King and Queen). Therefore the conflict between the head of the monarch and the nobility was about taxation. The French government was in a deep debt after fighting a war with the American, theirRead MoreThe French Revolution : The Reign Of Terror And The Thermidorian Reaction1744 Words   |  7 Pagesâ€Å"The French Revolution: The Reign of Terror and the Thermidorian Reaction: 1792–1795† The French Revolution is an event that impacted Europe forever. There was a great amount of debt that the French treasury owed in the 1700s, so King Louis XVI established the Estates-General in 1789, in order to find a tax solution. The Estates-General was an assembly of three estates that consisted of: The clergy, the nobility, and the general French public. The general French public was the largest comparedRead MoreThe Reign of Terror: Was it Justified?651 Words   |  3 Pagesextended to them, the Terror grows becoming more and more gruesome. The French revolution began in late 1789 to obtain the rights that every citizen in born with. The motto of the French was liberty, equality, or death and the price to be paid for the civil liberties was blood. The revolutionary leader Robespierre and journalist Marat explained the more blood the better so that was what raged the people and started the Reign of Terror. Were the values expressed by the French Revolution necessary thoughRead MoreTerror Dominates Our Perceptions Of The French Revolution1132 Words   |  5 PagesTerror dominates our perceptions of the french Revolution. Terror was a brief but deadly period where Robespierre, the Committee of Public Safety and the Revolutionary Tribunals, condemned thousands of people to die on the guillotine. The Reign of Terror was not driven by one man, one body,or one policy; It was shape by different forces and factors. The Reign of Terror was certainly the most violent period of the French Revolution. Between the years of 1793 and 1794 more than 50,000 people wereRead MoreEssay on Use of Terror in the French Revolution 1108 Words   |  5 Pagesgoal of completely reconstructing France, Robespierre unleashed a campaign of terror. Terror was used to enforce his revolutionary ideas, but the radicalization eventually lead to the downfall of Maximilian Robespierre and the Committee of Public Safety. Maximillian Robespierre and the Committee of Public Safety used excessive terror to enforce new revolutionary changes during the French Revolution. After the old French government was overthrown, Maximillian Robespierre took control of France inRead MoreRobespierre and the Reign of Terror1544 Words   |  7 Pagesevent of the Reign of Terror.[Footnote] Throughout the French revolution, specifically the eleven month, 1793-1794 Reign of Terror, revolutionary leaders, such as Maximilien Robespierre believed in enforcing fear to resolve the instability of France. â€Å"Terror is nothing else than swift, severe, indomitable justice; it flows, then, from virtue†-Maximilien Robespierre.[Footnote] This period in history signified great atrocities of massacres, and a time where fear was evoked within every French civilianRead MoreThe French Revolution Of France1365 Words   |  6 PagesModern historians frequently write that the French Revolution was designed to destroy the Old Reg ime of France. Though the French Revolution did destroy this regime, its leaders’ ultimate goal was to obliterate the Catholic Church in France and the faithful within it. Before the beginning of the revolution, France had the most widespread culture in the entire world. From its fine arts, stylishness, clothing, and language, everything that was popular in France was also prevalent all over the worldRead MoreThe War Of The French Revolution899 Words   |  4 Pageswho is right-only who is left.† A bloodshed event in modern European History, the French Revolution began in 1789 and ended in the late 1790s with the ascent of Napoleon Bonaparte. During this period, French citizens razed and redesigned their country’s political landscape, uprooting centuries-old institutions such as absolute monarchy and the feudal system. Like the American Revolution before it, the French Revolution was influenced by enlightenment ideas, particularly the concepts of popular sovereigntyRead MoreCauses Of The French Revolution896 Words   |  4 Pagesyears, the French Revolution went from women marching to Versailles and demanding bread, to the institution of the Reign of Terror, which killed close to 250,000 people. The late 18th century was a dramatic time of French, political transformation which originally strived to implement equality throughout the nation. The Declaration of the Rights of Man and of the Citizen reflected the ideas of the Enlightenment and presented the idea of equality and liberty. In theory, the French Revolution of 1789Read MoreRevolution: the Cost of Frances Liberty863 Words   |  4 Pagesthe French Revolution of 1789. This period is often characterized as needlessly violent, as gruesome events such as the Reign of Terror took place, in addition to many executions and riots. Despite the excessive bloodshed that dominated the era, the French Revolution’s violence was not in vain, for the legacy of the revolution has ign ited scores of independence movements in its wake and inspired new ideologies that continue to shape the modern world. To resolve the chaos that the revolution provoked

Marketing Management Real Conservatism Segments

Question: Write about theMarketing Managementfor Real Conservatism Segments. Answer: Step One According to Roy Morgan Values Segments, the analyst belongs from Real Conservatism segments. The analyst always cautious about the new things and ideas. Apart from that, analyst is a strong believer of learning and living' (Akbari, 2015). This consumer is fairer deal and something better minded. This assignment deals with the daily purchase of an individual and how the purchase decisions are impacted and influenced by the theories, models and concepts of consumer behavior. Apart from that, as a part of their conservative nature, it is a strong belief regarding the merits of savings that drives from the accumulate assets. Moreover, growing up in the old school they very much believe it's important to belong to the right crowd and doing 'the right thing. Step Two This step records the daily purchases of the consumer over the span of an entire week. The consumer makes a few low involvement purchases (Barjolle, 2013). He makes the daily weekly purchase including food, milk, general grocery products, apparels, rent, fuel, entertainment purchases. Including these basic expenditures, the consumer's weekly purchase also includes a few household items and accessories like a toaster, vacuum cleaner, micro-oven, etc. The nominated product is a high-tech smart phone. Consumer Behavior Theories and Models The approaches adopted while studying the decision making behavior based on traditional psychology are Economic Man, Psychodynamic, Behaviouristic, Cognitive and Humanistic (Franco, 2014). Analyzing the chosen value segment of the consumer that is Socially Aware the approach that needs to be adopted is the Cognitive approach. In this cognitive approach, a consumer is perceived as an individual who processes available information (Keane Wasi, 2012). The social experience and the role of the environment highly impact the consumers who seek stimuli that are social and environmental. These are inputs of information based on which the decision making process initiates. Cognitive psychology includes the processes of perception, learning, memory, thinking, emotion and motivation. The segment chosen deals with the consumer involved in vast learning and research processes. Cognitive consumer behavior models include analytic and perspective driven models that include consumer decision model and theory of buying behavior; theory of reasoned action and theory of planned behavior respectively (Krysiak Weigt, 2015). The hypothetical constructs go in sync with the value segment where the consumer is sensitive to information, has a perception biased and active search for information. There is heavy drawing on the theory of learning. The decision taken by the chosen consumer value segment is based on the following learning constructs: The general motive influencing the ultimate action. Evoke set Decision mediators influence Brand preference in evoked sets Environmental and societal forces that are limited. The Howard-Sheth model applies to the present scenario that is divided into EPS, LPS and RRS (Lahne, Trubek Pelchat, 2014). In the present case the RRS that is routinized response behavior. When the belief and knowledge of the consumers about the band and its alternatives is established, and the customer shows a predisposition to the purchase of a specific brand, RRS occurs. In this stage, the consumer requires to research and gather very little information prior to the action of buying and the consumer undertakes the research at a fast pace (Lamdin, 2011). Thus, it goes with the consumer profile who has a busy daily schedule and prefers online shopping mostly. Marketing Strategy The decision making process is highly impacted by the different and persuasive marketing strategies adopted and implemented by the marketers. In this case, the nominated product that the consumer buys is a smartphone. Brand value enhancement strategies can be used by the marketers to influence the buying decision of the prospect customer (Li, Hayes Ziegler, 2014). Brand equity or value is the customer's perception about the company's products and services based on their perception of the brand. Adding monetary value to a specific brand is not always possible. However, building and enhancing the brand value of a product harvests benefits in the form of credibility, awareness, reputation and customer satisfaction. Here the consumer is willing to buy a smartphone. On a trail for value the consumer considers factors like research where the consumer purchasing journey is fully digital which means that he has detailed knowledge about which company provide what features of the product he wishes to purchase (Manaf Lee, 2014). It is not sufficient to have a good product design. This customer follows online reviews and recommendations of social media and peer groups. Such customers seek a relation between their identity and the buying decision. Step Three The consumer of the present scenario is planning an overseas holiday for his family. They are planning a Europe trip for a month. The family is planning to leave with his family for the trip in the month of October that is two months from now (Manzano, Rivas Bonilla, 2012). They are planning to go with the Trafalgar travel company. The travel company, Trafalgar is designed in a manner that provides a differently impressing appeal to the generations ranging from grandparents to children. Since this customer has an inclination towards learning from every aspect of life he chooses a vacation package that would not just have entertainment elements but it will also be an educationally rich family trip. On the trip to Europe a local specialist shall be provided to the consumer and his family who will take them for sight-seeing to places and ensure the enjoyment and enrichment of the children by telling them tales from the history of Europe (McGregor, 2015). There will be the scope for a few optional experiences which will involve visits to recently popular spots. Four to five starred hotel accommodation will be provided and luxury travel that will ensure that the consumer or his family will not stand in queue at every tourist spot and they will also not be required to carry their luggage bags (Melo, 2012). The family trip includes on every trip insider experiences, a separate driver, and a travel guide, selected four or five starred hotel accommodation, VIP entrance facility to many tourist sites, various optional experiences. Luxury rail coaches involving WI-FI facility in most countries of Europe, high quality breakfast and everyday meal are also included in the holiday package. Step Four The consumer belongs to the socially aware value segment of the market. He is a mindful consumer and does detailed research before making a buying decision (Murphy Dweck, 2015). Through the search, he gathers information about products as much as possible and anticipates the consequences of the purchases that he is about to make. In the second step, an excel sheet records the daily purchases of the consumer over the span of an entire week. The consumer makes a few low involvement purchases. He makes the daily weekly purchase including food, milk, general grocery products, apparels, rent, fuel, entertainment purchases (Punj, 2013). Including these basic expenditures, the consumer's weekly purchase also includes a few household items and accessories like a toaster, vacuum cleaner, micro-oven, etc. Here the consumer is willing to buy a smartphone. On a trail for value the consumer considers factors like research where the consumer purchasing journey is fully digital which means that he has detailed knowledge about which company provide what features of the product he wishes to purchase (Szmigin Piacentini, 2015). It is not sufficient to have a good product design. This customer follows online reviews and recommendations of social media and peer groups. Such customers seek a relation between their identity and the buying decision. Brand value enhancement strategies can be used by the marketers to influence the buying decision of the prospect customer. Brand equity or value is the customer's perception about the company's products and services based on their perception of the brand. Adding monetary value to a specific brand is not always possible (Vogt Schaefer, 2012). However, building and enhancing the brand value of a product harvests benefits in the form of credibility, awareness, reputation and customer satisfaction. The purchase behavior and decision making process of any customer is bound to differ from low capital involvement products to higher capital involvement products. Several factors influence the behavior depending on knowledge and experience. The involvement level is dependent on the quantity and the pace of gathering information. The customer engages himself in routine response behavior with limited information while buying the low involvements on a weekly basis. Low involvement decisions are taken for products that are brought as a part of the daily purchase routine (Wei, Ou, Ronnier Luo Hutchings, 2013). In this case, the consumer exhibits habitual, repetitive, Variety-seeking buying behavior based on information gathered in the past. However, when the customer buys the smartphone it is a high involvement product. High involvement and rational purchase involve high cost. The purchase decisions of such products take a longer time as compared to the low involvement purchase (Zhang, 2014). In most cases, it is seen that the consumer is confronted with cognitive dissonance. Despite the research and rejection of other brands before taking the decision he feels uncertainty about his choice of brand. The customer also faces risks of the psychological and the social. In an expensive purchase decision the cognitive dissonance is much higher than the otherwise and the buying decision becomes complex. Step Five It has been discovered that the customer shows a complex buying behavior while purchasing an expensive and high involvement product. In case of the products that are brought on a routine basis the customer is not brand loyal and looks for variety and alternatives (Miller, 2014). Thus, to keep the customer loyal to the brand the marketers need to develop persuasive market strategies. The marketers can use brand value enhancement strategies. To keep the consumers loyal, the marketers have to think of innovative strategies and offers. Low involvement products generate no excitement. The marketers of the brands of daily goods should not just stress on pricing and point of display issues but they must also give focus on building better stories and better promotional strategies to persuade the consumers and ensure loyalty marketing. The marketers can ensure that their channel employees buy their story as they can be the biggest ambassadors of the brand (Dixit Vaish, 2015). Rewarding the repeat customers with special offers and attractive prizes can enhance brand value. Understanding the psychology of the most loyal customers as to why they buy products from a certain brand. These strategies can help persuade customers for low involvement purchases. The marketers in order to persuade the customers must stress on acquisition of data and not just repeat visits from customers, move the stepwise in the spend level by granting exciting rewards, strategically deselect the customer that are less profitable, increase custome r lifetime value, build real time relationships with the customer and look into the success rate of loyalty initiatives. Reference List Akbari, M. (2015). Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products.Global Business Review,16(3), 478-493. doi:10.1177/0972150915569936 Barjolle, D. (2013).Food consumer science. Dordrecht: Springer. Dixit, S., Vaish, A. (2015). Perceived barriers, collection models, incentives and consumer preferences: an exploratory study for effective implementation of reverse logistics.International Journal Of Logistics Systems And Management,21(3), 304. doi:10.1504/ijlsm.2015.069729 Franco, D. (2014). Factors and Models Analysis of Consumer Trust on Ecommerce.Amaznia, Organizaes E Sustentabilidade,3(1), 111-120. doi:10.17800/2238-8893/aos.v3n1p111-120 Keane, M., Wasi, N. (2012). COMPARING ALTERNATIVE MODELS OF HETEROGENEITY IN CONSUMER CHOICE BEHAVIOR.J. Appl. Econ., n/a-n/a. doi:10.1002/jae.2304 Krysiak, F., Weigt, H. (2015). The Demand Side in Economic Models of Energy Markets: The Challenge of Representing Consumer Behavior.Frontiers In Energy Research,3. doi:10.3389/fenrg.2015.00024 Lahne, J., Trubek, A., Pelchat, M. (2014). Consumer sensory perception of cheese depends on context: A study using comment analysis and linear mixed models.Food Quality And Preference,32, 184-197. doi:10.1016/j.foodqual.2013.10.007 Lamdin, D. (2011).Consumer Knowledge and Financial Decisions. Dordrecht: Springer. Li, B., Hayes, J., Ziegler, G. (2014). Interpreting consumer preferences: Physicohedonic and psychohedonic models yield different information in a coffee-flavored dairy beverage.Food Quality And Preference,36, 27-32. doi:10.1016/j.foodqual.2014.03.001 Manaf, A., Lee, S. (2014). Exploring Conventional Models of Purchase Intention: Consumer Attitudes Towards Smartphones Advertisement.J. Sci. Emot. Sensib,17(2), 13-24. doi:10.14695/kjsos.2014.17.2.13 Manzano, N., Rivas, L., Bonilla, G. (2012). Explanatory Models of Change of Consumer Behavior Applied to Social Marketing.Ibusiness,04(03), 246-255. doi:10.4236/ib.2012.43031 McGregor, S. (2015). Framing consumer education conceptual innovations as consumer activism.International Journal Of Consumer Studies, n/a-n/a. doi:10.1111/ijcs.12208 Melo, E. (2012). A representative consumer theorem for discrete choice models in networked markets.Economics Letters,117(3), 862-865. doi:10.1016/j.econlet.2012.09.006 Miller, R. (2014).Consumer behavior 2015. [Place of publication not identified]: Richard K Miller Assoc. Murphy, M., Dweck, C. (2015). Mindsets shape consumer behavior.Journal Of Consumer Psychology. doi:10.1016/j.jcps.2015.06.005 Punj, G. (2013). The relationship between consumer characteristics and willingness to pay for general online content: Implications for content providers considering subscription-based business models.Marketing Letters,26(2), 175-186. doi:10.1007/s11002-013-9273-y Szmigin, I., Piacentini, M. (2015).Consumer behaviour. Oxford: Oxford University Press. Vogt, C., Schaefer, M. (2012). Seeing things differently: Expert and consumer mental models evaluating combined oral contraceptives.Psychology Health,27(12), 1405-1425. doi:10.1080/08870446.2012.678357 Wei, S., Ou, L., Ronnier Luo, M., Hutchings, J. (2013). Psychophysical models of consumer expectations and colour harmony in the context of juice packaging.Color Research Application,40(2), 157-168. doi:10.1002/col.21867 Zhang, R. (2014). Factors and Models Analysis of Consumer Trust on E-Commerce.AMM,519-520, 442-447. doi:10.4028/www.scientific.net/amm.519-520.442